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Untap Your Potential in Business Negotiations With Ian Koniak

Negotiate Anything

CHAPTER

Prioritizing Delayed Gratification for Long-Term Success

In this chapter, they discuss the concept of delayed gratification versus immediate gratification and how it relates to success in business and life. They explain that while most people practice immediate gratification, successful individuals prioritize doing uncomfortable and difficult tasks first, knowing that delayed gratification leads to long-term success. They emphasize the importance of training the brain to prioritize the hard things and how this mindset applies to sales and all aspects of business and life.

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