Uber to Doto Cultural Normes

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Before Dara, Uber's cultural guidelines range from a sober likes of be yourself to the full-on, brotastic maxims like super pumped and always be hustling. It was time for a sweeping change so we crowd sourced actually from our employees. There were some themes that came to the surface. We want to be a different company, but we also celebrate differences and background in where you come from In religion and sexuality, etc. No matter what you bring to the table, you should be able to contribute to what we call Uber.

Early-stage startups are a lot like pirate ships — they need a buccaneering spirit to survive. But every startup needs to shed its pirate nature at some point, and evolve into something more akin to a navy — no less heroic, but more disciplined. Dara Khosrowshahi, as Uber CEO, took on the most extreme pirate-to-navy transition in startup history. Though Uber blitzscaled to become the most valuable startup in the world, it was also notorious for its toxic culture — and Dara turned the company around. His method? Truth-telling and doing the right thing

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