How to Grow a SaaS Solution

Shopify had incredible growth initially. Then that growth trajectory changed during the second part, right? So I think that was the one. Meaning it slowed down. You reached altitude and you were growing at a slow rate. And I think part of that challenge, interestingly enough, was churns. Our churns never bad. We consistently averaged out 5% churn over our lifetime. Over our lifetime, like over our lifetime, 5% kind of month every month, right? Yeah. At 5%, you're losing half your revenue every year and you need to replenish that. Right. It's sort of scaling, like that becomes hotter, right? A big part of that was acknowledging some