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Grass Fed Beef Is a Big Part of the American Dream
At the time we had one box, it was $129. And so they would get anywhere from $10 to $15 per month. Grass fed meat is a big part of that culture. It's kind of an important subculture. We've talked about this because it's fueled brands like RX bar,. Like that really kind of fueled that company. The American dream is to sit on your ass and collect checks.