Marketing Automation

Marketers have to keep on top of all the different things, and they keep changing. We came up with this idea that efficiency over everything, right? So we don't need people to be specialized in anything. This is a perfect summary of what happened also with our industry. When 20 or 30 years ago, we were producing everything. But as soon as systems changed, demands for markets, all of these people were useless. Nobody knew how to create a watch from start to beginning. And so I love it that you framed it this way, just to make sure because I'm a huge girl of Hops both. You guys have not a cross matrix organization, right? You're cross