What to Do if You Have Even 1 Grey Hair
Fractional CMO Show
Leveraging Experience for Success in Business
This chapter explores the advantages of being a fractional CMO in the marketing industry, highlighting how accumulated experience can lead to quicker and more reliable results. The discussion emphasizes the importance of effectively narrating one's story to showcase the value proposition of hiring seasoned professionals.
In this episode of The Fractional CMO Show, Casey Stanton tackles a topic many seasoned marketers quietly struggle with: ageism. If you’ve ever felt overlooked because of your experience—or the price tag that comes with it—this is your wake-up call.
Casey pulls back the curtain on the harsh truth: hiring managers often favor younger, cheaper candidates, not because they’re better—but because they’re “good enough” for less. But instead of shrinking in the face of this reality, Casey lays out a bold alternative: go fractional, go premium, and leverage your decades of experience to deliver speed, confidence, and unmatched results.
You’ll learn why chasing full-time roles might be a losing game, how to enroll others into your mission, and how to position your expertise as a fast track to ROI. This isn’t about proving your worth—it’s about owning it.
Whether you’re feeling stuck, frustrated, or just ready to punch up, this episode will light a fire under you. The game is rigged—but you don’t have to play it.
Key Topics Covered:
Why ageism in hiring is real—and what to do about it
-The myth of “earning your way back in” vs. going fractional -Why companies will pay more for speed (and confidence) -The power of enrollment: how to get others onboard with your vision -How to confidently position yourself as the experienced shortcut -Why talking to strangers unlocks exponential opportunity -Simplifying your story and speaking in the language of ROI and EBITDA -Structuring deals with upside—including equity in the exit -The path from unemployed to unstoppable (and earning $10K+/month) -Building the life you actually want—on your terms
🌟 Take the First Step Toward Growth with CMOx 🌟
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📅 Schedule your call today:
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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