2min chapter

Creator Science – Learn from today's top content creators cover image

#157: Phill Agnew - The psychology MrBeast uses to hook you

Creator Science – Learn from today's top content creators

CHAPTER

The Three Most Unique Psychological Tactics of Mr. Beast

Phil Agnew: I think those are the three that are most unique to Mr. Beast. Can you recap them? A combination of input bias and costly signaling. He spent 48 million dollars on videos last year, he only made 52 million. Despite spending all this money, still looking like one of the guys.

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