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From Trading to Real Estate: A Founder's Journey
In this chapter, the co-CEO of a multifamily investment firm shares their transition from commodities trading to real estate investment, driven by a desire for passive income and financial independence. They discuss the firm's growth strategy, highlighting the importance of targeting high net worth individuals and the challenges of attracting institutional investors. The chapter emphasizes the evolution of their investment strategies, the significance of building trust with clients, and the impact of technology on investor relations.