Choiceology with Katy Milkman cover image

The Buddy System: With Guests Max Maeder & Rachel Gershon

Choiceology with Katy Milkman

CHAPTER

The Power of Friendship in Achieving Goals

This chapter highlights the advantages of working toward goals with friends, focusing on the increased accountability and enjoyment from collaboration. It features a research project demonstrating that social engagement can significantly benefit those new to exercise while encouraging active individuals to maintain their levels of activity.

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