The Art of Selling: Brian Tracy’s Secret to Doubling Your Income
Right About Now with Ryan Alford
Offering Free Plus a Profit Guarantee
Learn about the speaker's strategy of offering a 'free plus a profit' learning program and their belief in providing a guarantee for their product or service.
In this empowering episode, we dive into the world of success mastery with the legendary Brian Tracy. A renowned motivational speaker and prolific author, Brian shares invaluable insights on skill development, the psychology of selling, and adapting to the ever-evolving landscape of online commerce. Uncover the secrets to doubling your income in less than 30 days, the importance of face-to-face interactions, and the critical role of a compelling value proposition. Join Ryan as he navigates this enriching conversation, providing a roadmap for personal and professional success. If you're ready to elevate your skills, maximize your potential, and embrace the principles of prosperity, this episode is your guide to mastering success.
- Brian Tracy’s Background and “Eat That Frog”, focusing on overcoming procrastination. (01:03)
- Brian introduces the "Golden Triangle of Success": psychological responsibility, written goals and plans, continuous learning. (03:29)
- Introduction to the "Write Down 10 Goals" exercise and its transformative effect, and Brian’s coaching program. (06:51)
- Brian emphasizes the pivotal role of goals in driving action. The discovery of the importance of goals in Brian's life and how they changed his trajectory. (09:46)
- Brian shares his early struggles, working odd jobs, and realizing the importance of sales skills. (11:41)
- Brian reflects on his remarkable journey, progressing from washing dishes to becoming a successful author and speaker. He highlights the pivotal role of responsibility, goal-setting, and continuous learning in shaping his success story. (15:30)
- Brian emphasizes the importance of face-to-face interaction in sales. He introduces the 80-20 rule. (17:22)
- Despite the shift to online channels, Brian underscores the enduring importance of a compelling value proposition in the realm of virtual sales.(22:10)
- Brian highlights the critical aspect of finding a compelling value proposition for business success. (27:00)
- Brian emphasizes the strategy of offering products as "free plus a profit," sharing that this approach results in a low return rate, showcasing the effectiveness of the programs he offers. (32:00)
To know more about Brian Tracy, follow him on Instagram @thebriantracy, his Speaking Academy, and his website https://www.briantracy.com/.
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