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Marketing web3: Audience, Community, More

web3 with a16z crypto

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How to Pick the Right People to Represent Your Project

The mentality of a traditional or Web 2. comms or marketing department is to silo information and to control who represents a project. This is the opposite. You have to move away from the mentality of top-down control and move into the mentality of bottoms up support. It's not an elitist thing. It's actually about how you curate this community so that it sets a right tone and value.

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