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How to Maximally Extract the Value From People Walking in the Door
If you are always sailing from your back foot, with the intention of helping the person make the investment in themselves and overcome the fears of making the decision that most people have, then you will be to win. That being said, when someone walks in your door, whether it's for a 21 day promotion, a six week challenge, a 12 week tran it doesn't matter what they walk in the door for, you can sell them to their goal. You do not need to sell the specific program that they came in for. In all likelihood, it isn't the solution to their problem because it's a short duration thing,. They probably want a bigger solution. And if you come at