2min chapter

Beyond Influential cover image

#169 Leanne Perice on Managing Influencers, Negotiating Brand Deals & How Top Content Creators are Monetizing

Beyond Influential

CHAPTER

Equity Deals

Your personal brand is your reputation, and you're always with your name forever. And so you need to play the long game. It's great to have equity in a company, but if it doesn't aline long irm, you're probably not going to put out the best product. I approach this space o, really look relaxed. A lot of management companies wouldn't support the way i go about running my business. But i've a handshake field all my clients, and we're in communication every day.

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