5min chapter

Marketing Against The Grain cover image

The Impact of AI in Marketing (Friend or Foe?)

Marketing Against The Grain

CHAPTER

I Think a I Is Going to Help With the Creative Work

Ray Kurzweil: What is old is always new. He says ai will help marketers do better work, where they can actually focus in much more creative work. But he thinks there's still huge gap between what an ai can deliver and custom imagery for large campaigns. Kurzweill: I think the short term implications on marketing that's happening right now are very important.

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