On this episode Brent is joined by the Co-Founder of The Business Model Company, Caroline Johnson. They discuss why 2024 is the year to change your businesses belief system and move towards a revenue and pricing model that provides more efficient, transparent engagements that utilize repeatable products and provide maximum value.

Topics covered in this episode include:

• The shift towards selling value and the need for change
• Why disruption is a friend, not a foe, and how AI plays a role
• The importance in shifting your belief system in order to change
• Top-down program development and productization 
• The hybrid revenue model and its impact on the client engagement model

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