The Importance of Discovery in Product Development

The biggest thing missing was the discovery and Really understanding what the prospect wanted. What would prevent them from being able to say yes? Well, that's why that's why I'm taking these calls is because it's more research for me than than anything else. There's there's little tiny design choices like oh They actually need the sidebar to be positioned in this way Because that that's what they're sort of looking for in a product. So if we're going to ship this feature It has to be perfect for them.