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Can Celeb Support Sign, Seal, Deliver Election Results?

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Joyful Politics: Celebrity Influence and Voter Engagement

This chapter examines the Democratic campaign's focus on joy and positive emotions, contrasting it with British political strategies. It explores the significant impact of celebrity endorsements, particularly highlighting figures like Oprah and Taylor Swift, on American voter behavior and engagement. The discussion delves into the complexities of these endorsements, emphasizing the need for authenticity and relatability in a polarized political landscape.

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