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171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

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How to Build a Targeted Ad Campaign?

The next one that i think you should do immediately is custom conversions. Do youhave those set up yet? Yes, we do have. Mainly to help you solidify the targeting, because we want to get that over with. It's kind of like the messagin its,. Like messaging done, targeting done, eliminate variables that could influence it. The message resonates those two steps. And so you can start to see a little bit more detail about how the ads are performing.

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