How to Measure Customer Share at Scale

Many organizations don't an know what their customer share is. How how do i discover that and measure that? Yes, so it's a, it's a modelling exercise. It's not perfect, but boy, it's be accurate w when we do it at scale. And ah, you know what we often hear from salespeople is, well, you don't understand my customer. They don't spend that much. That creates a really healthy and constructive dialogue within the team.