What's Your Role at Refine for Refine?

I think that as you're gathering all of this data really the goal that you should keep in mind is to understand levers some of those levers could be things as simple as spend where your spend is going. But also getting deep into lead quality conversion rates, better understanding your demo to hero percentage, and then ultimately like what that when wait and ACV is coming out to buy program. And so this helps you move away from some of the biases that we all develop when we're really close to programs believing in our hearts that it's working, but looking at the data and seeing maybe it's not.