How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
How to Write a Good Hook
The three steps of the framework are hook, info and closer. Your hook should be a scroll stopping thought provoking line to intrigue the reader. You can test important Zail's landing page opening lines with paid ad campaigns. For social post hooks, a really great idea is to test the month-witter.
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