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13min chapter
EP 107: Steve Kaufer (Co-Founder, Tripadvisor) - Why He Left & What He’s Building Now
The Logan Bartlett Show
Impacts of User-Generated Content and Artificial Intelligence on Review Platforms
The chapter explores the challenges faced by platforms like TripAdvisor in ensuring the authenticity of user-generated reviews, including a story of assisting a reviewer jailed in Thailand. It delves into the psychology behind users leaving reviews, highlighting motivations for sharing positive experiences and the role of recognition and validation in contributing to platforms like TripAdvisor. Furthermore, it discusses the implications of artificial intelligence on content generation and the importance of trust in brands amid AI advancements.
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