The Compounded Effect of First Claim Experience

i think it's rat about nderstanding that not all parts of the journey are kind of created equal. And there are real moments in the journey that will have a much more compounded impact on things like m p s or revenues, or loyalty. i think you see that in the insurance category, for example, and golfer scouts is similar. If you can get your test drive experience and your visit to the dealer, cause only go there once now, pretty much to a dealer ship, and won't go to to but that's it. Ai, focus key, obviously. But also understanding that nothing happens in a vacuum. If you pull on one lever, then there is an impact