2min chapter

Hidden Brain cover image

Episode 1: Switchtracking

Hidden Brain

CHAPTER

How to Get Someone's Attention, Sneeze

If you want to get some one's attention, whisper into their right ear. The reason people resist threatening information is that it's painful. If you can boost te person's self esteem before he or she is given threatening information, that might make them more receptive to this kind of information.

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