The Importance of Transparency in Business

Transparency was huge for you. The one you were very transparent, which then led to very relationships that had a lot of integrity and trust in them. So people wanted to do business with you. And then this one's big, I think, for us is don't over promise. Which is not easy, especially when you are sitting in that competitive situation. You feel like, oh my gosh, I'm so close to this. But what else can I say?