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15min chapter
How MINI's strength created a challenge
On Strategy Showcase
Marketing strategy for Mini Clubman targeting dog owners in the UK market
This chapter discusses the marketing strategy for the Mini Clubman, with a particular focus on targeting dog owners in the UK market. It highlights the sizable market of dog owners and how the Clubman's product features are perfect for them.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode