GTM Live cover image

RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast

GTM Live

00:00

Introduction

Chris Walker was employed out of car straight out of college as a company called Hama Holdings They had a graduate program sort of like put the GE's and other companies have to develop future leaders in the company that are well rounded typically coming from a STEM background. He would rotate around to those companies to do six and 12 month projects to solve real business challenges. Eventually at the end of the project he went to the company and said there's not enough of a market opportunity to justify doing this development project. And so yeah 2016 I've effectively bet my career on Digital demand and over since then we've worked with a bunch of different companies  I've evolved in my thinking and frameworks a ton

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app