2min chapter

The Jordan Harbinger Show cover image

534: Greg McKeown | How to Make What Matters Effortless

The Jordan Harbinger Show

CHAPTER

How to Write Effortless

I think that the real tipping point will come when you think about residual results. Too much of my work has gone into things that return a result one time. Stephen Covey's marketer said he spent three years day and night making Effortless an overnight success. The key is to write something that can exist in perpetuity.

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