The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

496. The Hidden Costs of Inequity Aversion in Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter explores inequity aversion and its critical role in business, emphasizing how fairness perceptions affect employee satisfaction and customer relations. It raises key questions about fairness and its implications for business practices, while highlighting human emotional responses to perceived inequities.

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