2min chapter

Génération Do It Yourself cover image

[EXTRAIT] Quentin Couturier - Faire de ses points de ventes son meilleur atout marketing

Génération Do It Yourself

CHAPTER

Stratégies de Marketing des Points de Vente : Équilibre et Singularité

Ce chapitre aborde les défis du marketing de point de vente en mettant l'accent sur l'accessibilité et la choix stratégique des emplacements. Il met en lumière l'importance d'une mise en œuvre soignée et d'une adaptation des assortiments pour répondre aux divers types de clientèle.

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