
353: Paragon: From Painful Integrations to Finding Product Market Fit - with Brandon Foo
The SaaS Podcast: Build, Launch & Scale Your SaaS
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How LinkedIn Can Help You Target B2B Customers
Paragon has been able to target B2B customers using LinkedIn. The company uses a variety of different types of campaigns on the social networking site. Paragon is taking a minimum viable approach to distribution, which means it's not trying to build the perfect channel but first see what works.
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