The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

353: Paragon: From Painful Integrations to Finding Product Market Fit - with Brandon Foo

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How LinkedIn Can Help You Target B2B Customers

Paragon has been able to target B2B customers using LinkedIn. The company uses a variety of different types of campaigns on the social networking site. Paragon is taking a minimum viable approach to distribution, which means it's not trying to build the perfect channel but first see what works.

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