142 GUEST: Selling in a Crisis, The Go-Giver Way, with Bob Burg
The Art of Sales with Art Sobczak
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How Do You Communicate That Additional Value?
Technology itself is pretty much levelled off the playing field. If a prospective customer cannot distinguish between any two or more products or services, it's always going to come down to who has the lowest price. Try to make low price your unique selling proposition is not a good way to do business. We want people ling at the higher end of the spectrum. When you sell on low price, when you sell on price, you're a commodityk when yousell on high value, you are a resource.
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