Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark
Ditching Hourly
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The Biggest Opportunity for Copywriters
The biggest opportunity is meeting them where they are getting to a discussion, asking great questions and pivoting the conversation. So I'm not saying you can't do as a copywriter, the no, I'm not a copywriter anymore. Here's what I do. You can absolutely do that. But I find that most of the needs start as an identified thing, again, solution aware. And then the big opportunity is to pivot that conversation, ask deeper questions and pivot as needed, and then present these other options.
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