The Importance of Relationships in Government Sales

This is episode 620.

Read the complete transcription on the Sales Game Changers Podcast.

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LORNA’S TIP: “making sure that you’re building new relationships, that you’re maintaining your existing relationships, and that you’re also transferring your relationships to others. It’s really important to think about that holistically from the very beginning of your career. For me, I didn’t really realize the importance of maintaining the relationships until maybe I was 5 to 10 years in. It’s especially important in government, for those who are selling in the public sector.”