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4min chapter
How we all became a brand
The Gray Area with Sean Illing
The Importance of Self-Invention
The introduction of the iPhone and social media is one of the most consequential experiments in mass psychology ever. I think that more and more of us are aware of how hellish and nightmarish it is to exist through a world that's purely for mediated or where so many of experiential opportunities are primarily seen as creative opportunities for the creation of the self. "I'm trying to use an Apple Watch to get calls and texts and emails so that I don't have to look at something with a browser or camera"
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