The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Intro

This chapter explores the critical relationship between sales and marketing in B2B strategies, emphasizing the need for alignment and collaboration. The speakers offer practical insights and tips for enhancing marketing efforts to support sales objectives, particularly in enterprise settings.

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