Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
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The Importance of Discoverability in Podcasting
The discoverability of a podcast is the key to its success, according to co-founder and COO John Sutter. He says clients who don't invest in ad spend are likely not going to get their show discovered. Social media campaigns like Facebook or Instagram won't drive consumers to your show, Sutter said.
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