How to Win Over Key Change Operators in a Product Team

One of the big themes that I got out of your talk was finding allies and support agents. How do you find allies and trust agents on a team where people just don't understand why what they're doing is wrong? Is there any thoughts? It could be a podcast on its own. Yeah, but it's crucial. You've hit the nail on the head. Look, as part of this whole trust and patience, trust to win over the business, patience because that is going to take a lot of time.