How to Write a Great Story

For your story prep, this is exactly what we did in news reporting. We needed to identify the story. What's the angle? And then of course you need to identify the channel. Not everyone is going to open a video on email or LinkedIn. Maybe they're on Twitter. You want to look for those change makers. So as you're doing all this research, you're documenting everything. Take quick screen recordings or pictures. If you're using, if you're going through the customer experience, you're recording those videos, everything like that. And you're saving everything in detail. It's all before you start writing.