The Evolution of Pre-Sales Leadership and Enablement

Exploring the transformative journey of a pre-sales leader, from diverse roles in marketing, product organization, and sales to the challenges and strategies in justifying the value of pre-sales work. Discussions center on running pre-sales like a business, attributing direct revenue impact, defining responsibilities, and scaling resources strategically. Emphasis is placed on the critical role of enablement in optimizing pre-sales operations and driving long-term success.