How I Built This: How Mail Order Catalogs Inspired Tony Shea to Build a World-Worthy Online Shoe Retailer

Tony Shea is the CEO of Zappos, one of the world's biggest online shoe retailers. He tells Guy Raz how old school mail order catalogues inspired him to build his business. How do you cope with a huge company and inspire so many people? "I'm probably different from a lot of typical CEOs where I like to use the analogy of imagine a greenhouse"