Ep. 5 - Content vs Clickbait
Iron Culture presented by MASS
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How to Appeal to a Broad Lifter
Eric Johnson: I think being in a position where your content is more likely to get you a lot of followers, like you're saying, right, I'm going to help anybody who lifts. That's something that is actually secondary to my primary mission. So for me, it's a little easier to have a purest message and speak to that audience. And there's always that that that relationship and it can be negative. so that's why I'm always trying to the sustainable performance is my thing.
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