2min chapter

How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

CHAPTER

Yoga Taial

How did people even know about it? It was the cup. It was just the label. And then I priced it below my cost at that time. So, simple napkin calculation. If I reached the 20,000 cases, I would break even and everything after that it would be profitable.

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