4min chapter

The Journal. cover image

Alexa is in Millions of Homes and Amazon is Losing Billions

The Journal.

CHAPTER

Intro

This chapter explores the immense popularity of Amazon's Alexa, embedded in over 500 million devices globally, and the significant losses the business has faced, totaling over $25 billion from 2017 to 2021. It also traces the origins of Alexa, highlighting Jeff Bezos's vision and the successful debut of the Echo device in 2014.

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