The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO MASTERING THE SALES CONVERSATION IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

This chapter discusses the crucial role of prospecting in B2B sales and emphasizes the need for personal connections to activate potential clients' pain points. A guest with effective prospecting skills is introduced, and listeners are encouraged to learn from her approach.

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