The Importance of Internal Skills in B2B Marketing

I see a lot of businesses Want to they go and engage agencies because they don't have that in depth Understanding of the details And so they want to talk to somebody at a strategic level who then can manage People. I think all of those types of roles and people should be internal roles It's not mutually exclusive, but there's another category here Which is what are things that get better through scale and repetition that will never get inside of our company. We've run LinkedIn ads for 250 companies. We built a crm Dashboards and reporting and attribution for more than a hundred b2b companies. we're better at it than your marketing office person I know it for sure Because we have repetition