Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉
3-Step Free GuideIn this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
- Where should a brand director start when it comes to CX and product launch?
- Where should the CX function sit within the organization? Marketing, sales, or somewhere else?
- What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?
- Why is the best user experience one that is forgotten?
- MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time
- The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
