How to Increase Reach and Reach of Your Game

Trent: We see anywhere from 20 to 40% increase in the number of players that can actually spend on your game. In some markets in Japan for instance something like 40% of the players out there use alternative payment methods. So it's not just a take a dollar off of one store and bring a dollar in a different way. And you know we've seen that on the PC and the browser side from for many years. Now we're seeing it with mobile companies that are using our web shops where they are actually generating new revenue streams.