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Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

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The Importance of Maintaining a to Do List Environment

To do apps are great, but they can't maintain an environment of like actually like it should. People end up with this long litany of stuff and then go through to do list bankruptcy and then switch to something else because it's super easy to adopt something else. The alternative is so much easier to just be like, if all I need to do is get the stuff out of my brain and onto something just so that I remember that I'm going to do it. It's not going to make me do it, but I have it someplace.

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