The New Garde with Alyssa Vingan cover image

The Price Ain't Right (w/ Amanda Mull)

The New Garde with Alyssa Vingan

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Luxury Brands and Young Consumers

This chapter explores the accessibility of luxury brands like Chanel and Miu Miu for younger consumers facing high price points. It discusses the evolution of product offerings targeting entry-level buyers and examines whether brands can maintain their prestige while appealing to a generation prioritizing experiences over possessions. Additionally, it highlights the strategies of brands like Marc Jacobs and Prada in redefining their identities and adjusting pricing to resonate with new audiences.

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